Nostalgia Gets an Upgrade with Behr’s 2025 Color of the Year, Rumors

When Justin Timberlake said, “What goes around comes back around,” he probably wasn’t thinking about trends. But hey, I am. And it’s true what they say: Trends always have a way of making a resurgence—but usually with a twist. If you grew up in the ’90s or early 2000s, it’s likely that your dining room or kitchen featured some shade of red paint.

And that (now updated) red is making a comeback in a big way. Behr’s 2025 color of the year is a ruby red with an equally punchy name: Rumors. The rich, sophisticated tone evokes luxury and elegance while still channeling the bright energy of the ’90s.

What is the Behr 2025 Color of the Year?

COURTESY BEHR

The Behr 2025 Color of the Year is Rumors, a red that “encourages people to embrace color like never before,” says Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company.

“Rumors is a modern take on a timeless red that creates an energetic appeal to make a lasting statement in a stunning way,” Woelfel explains.

Rumors is a surprisingly versatile shade for both interior and exterior surfaces. Use it to create a statement front door, immerse kitchen cabinets in color, or make a bedroom more dramatic. Not sure where to use Rumors? Woelfel recommends starting small and painting a piece of furniture with the red to really get a sense of the color.

Gold and brass details play nicely with this red hue, as well as Behr’s 2024 Color of the Year, Cracked Pepper.

Where to Buy It

VIA MERCHANT VIA MERCHANT

$35.98 at Home Depot

Behr 2025 Color of the Year

Rumors

$35.98 at Home Depot

Behr’s 2025 Color of the Year, Rumors, is available exclusively at The Home Depot. It’s available in five sheens, four sizes and both interior and exterior paint types. So, what are you waiting for?